Otafukuya was a cosmetics store that only appeared in Sailor Moon R. It played a somewhat important role in episode 61, as it was on top of one of the Crystal Points, which was also the first Crystal Point to be discovered by the Black Moon Clan. Berthier takes over the shop and sets Atsugessho in charge of selling cosmetics from her special line called "Happy Clown Cosmetics". Usagi, who got dumped by Mamoru earlier in the episode, goes into the store after she sees a flyer advertising the store. At the store, she gets into a fight with Atsugessho (disguised as "Shouko Atsuge") after Atsugessho tells her what kind of make up she should put on to make Mamoru fall in love with her. After Usagi loudly declares that make up will not make a man fall in love with a girl and scares off the other customers, Atsugessho gets mad, reveals her true form, and attacks Usagi. With the help of Tuxedo Mask and Luna, Usagi (as Sailor Moon) defeats Atsugessho with Moon Princess Halation.
Otafukuya appears again for the last time in episode 70. In the episode, Koan purchases cologne for Rubeus.